Many companies don’t realize the significance of a cohesive and recent ‘About Us’ page. For many existing clients the ‘About Us’ page is the most vital page on your internet site. Most existing purchasers already know about your products or services. For many the explanation for locating you on the web will be to get a contact number or and address or a way of reaching you. The ‘About Us’ page is a great place to mix this crucial information with more engaging information on the company. Its therefore vital that all Small Business Websites have an about us page.
You may be surprised to know but these pages can frequently be very prominent ranking, particularly when users are searching using the company name as a keyword. If clients are going to be looking at the page often it’s critical to make it fascinating and eye-catching. Many companies forget this and just quickly throw a uninteresting run down of the company structure and the names of the board.
There are a number of tactics to enhance your ‘About Us’ page and make it more fresh and appealing.
1. It’s About You But It’s Actually All About The Consumer Many corporations forget though this section is called About Us it really should be called the things about us the customer might actually have an interest in knowing. The internet site is for your clients and this section should be engaging and charming not a dull list of company acquisitions and a listing of names of old fat men that mean nada to the buyers. Think what does our target market want to know about us and that’d be a good place to start.
2. Be Current incorrect information on a website looks sloppy and unprofessional. If customers see your site, even the about section is not maintained it questions the capabilities of the company. If you’ve a ‘News’ section or a ‘Recent events’ on the page it is imperative to keep these fresh so that users can see any new developments.
3. It’s all in the details there are something folk count on to see on the ‘About Us’ page, sometime it’s best to stick to the established. Users should get what they anticipate. It is annoying to spend some time searching for information and scrolling through pages. Be sure to include the company trademark, main players, contact details, brief company history, temporary company objective or vision and do not forget your company name.
4. Pictures, Yes or no? There’s a bit of distinction of opinion as the whether it’s a smart idea to incorporate pictures of your staff or board members on your ‘About Us’ page. Some people believe it is a good way to seem friendly and make a connection. I suspect it can be an invasion of your staff’s privacy and can cause Problems. It actually depends on which business your company is in. If your company creates teddy bears there is possibly no reason to fear attaching your face to your product, if your company tears out children’s play areas or cuts down trees to build automobile parks you may not want your face on the internet.